Google has a new service, Google TV Ads, that you can use to create spots for as little as $100-$1,000. While the ad creation aspect of Google’s new initiative is getting lots of attention, that isn’t the most radical aspect of their service.

They have revolutionized media buying, making it as easy as point-and-click.

You can choose which networks, which areas, which times you want your ads to run. You can even ask Google to make recommendations based on your demographic criteria. It then breaks your media buy down by cost per thousand impressions (CPM, as it’s known in media buying circles).

Check out this 3:46 instructional video from Google.

Key Question: What role do media buyers play these days?

Tags: Google, TV

Posted on Friday, May 2nd, 2008. Filed under Advertising. Follow responses through the RSS 2.0 feed. You can leave a response, or trackback from your own site.