Economic Crisis Communications Checkup

Consumers are angry at financial institutions and confused about the crisis. How do you know if you are saying the right things? And often enough?

ICONiQ’s Economic Crisis Communications Checkup includes two major components:

Communications Audit

• What are you saying in your ads, emails, direct mail pieces, press releases and other communications tools?
• What are you not saying?
• When people turn to your website for answers, what do they find?
• Are you proactively communicating with key constituents often enough?
• To what extent are you educating people about your situation and the relative financial landscape?

Staff Knowledge and Empathy

• How much do employees know about the strength and stability of your financial institution?
• To what extent can they articulate answers to common consumer questions?
• To what degree do they handle concerns with care, concern and comfort?

The process includes an exhaustive examination of all communications strategies, materials and touchpoints — from your call center to your annual report. The final deliverable includes a thorough presentation of the findings, along with dozens of strategic recommendations. In the end, you will understand the most effective methods and know exactly what you need to do in order to express your financial institution’s strength and safety.